Christopher Marquis
Assistant Professor of Business Administration
Tel: (617) 496-4614
cmarquis@hbs.edu
Overview
What is the appropriate role for businesses in producing social value? What are the best strategies and tools for defining and producing socially beneficial outcomes? And what effect do these activities have on customers and employees? This course explores business strategies for effective global citizenship and examines ways in which strategic and responsible practice can be associated with bottom-line benefits. Students will be exposed to an array of challenges that corporations engage on a daily basis including social and cause-marketing, labor issues, public health dilemmas, education initiatives, environmental choices, questions of human rights, and the problems of operating in diverse and foreign cultures. While many of the examples are U.S. based, a number of materials are drawn from international situations.
Career Focus
This course is meant for students who will lead businesses, or will advise or work with the leaders of businesses, as they develop a more strategic understanding of corporate responsibility, engage customers through social marketing as engines of social value-creation, and build internal systems to insure that their responsible corporate policies translate into responsible actions on the ground. Leaders of nonprofit and public agencies who will regularly interact with business leaders on issues of corporate responsibility will also find the course valuable.
Course Content and Organization
The course focuses on three central questions. First, in the rapidly evolving global environment of today, what constitutes social value? Who defines it? And how can one achieve it through the collective action of private individuals? Second, what is the role of consumers (and the extent to which they value social attributes and outcomes generated by the products, services and ideas they consume) in driving socially responsible business behavior? Third, as corporations move into what are often uncharted waters, how can they best organize themselves internally and externally to be effective and responsible global citizens? How can they best develop and articulate their implicit and explicit theories of how social outcomes are related to their business goals? What internal processes need to be initiated and developed for them to become effective? How can they assess the impact of their efforts, and learn how to be more effective at both social and business goals? How can they best organize and manage themselves to make progress on issues formerly perceived as being outside of corporate boundaries (such as dealing with AIDS/HIV in the workplace or child labor) and simultaneously be strategically effective?
Course Format and Evaulation
The course is being offered in the fall semester as a 20 session course with a paper. Class sessions will be anchored on a case discussion, with class participation counting towards 50% of the course grade. The other 50% of the grade will be for an individual paper - 3000 to 5000 words, with 3 to 5 exhibits. For the paper, students will have the option of picking an enterprise of their choice, and critically examining their social value creation strategy.
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